Broadcast social campaign

BBC Arts: Civilisations

A 120-second social film connecting Civilisations: Rise and Fall with the Japanese collection at the Russell-Cotes Art Gallery & Museum.

Commission · BBC Arts social team

The challenge

Create a compact digital story that could promote a major broadcast series while giving a regional museum collection its own identity and point of view.

The concept

Natasha meets the collection as a curious, informed guide, using rarely seen objects to explore samurai craftsmanship, belief and the distance between popular mythology and historical evidence.

HMG’s role

Presenter-led creative development
Museum and curator collaboration
Location video production
Short-form edit for social release

Outputs

One 120-second hero film
Social-first campaign asset
Behind-the-scenes production material

Result

The film placed the Russell-Cotes collection inside a national broadcast conversation and offered audiences an intimate, first-person route into the Japan episode.

Read the campaign story

Create a compact digital story that could promote a major broadcast series while giving a regional museum collection its own identity and point of view.

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